What is the purpose of your website?
Play along with me in this imaginary conversation that I’m having with a potential website client. They want me to design a website for them.
Me: “Why do you want a website?”
Them: “Uh…. let’s see. Gee, you know, Betty Lou has one so I thought I should have one. She’s in my painting class.”
Me: “Okaaaay…. What do you want people to do when they arrive at your website?”
Them: “What? I don’t know. Look at my paintings, I guess.”
Me: “Anything else? Sign up for your newsletter? Buy a print? Come to your next show?”
Them: “Oh gee. Yeah, that would be a good idea. How can I do that?”
Me: “Leave it to me.”
Now granted, this is pretty basic. And most of my website clients have a better handle on what they want their website to do. But some don’t.
It’s pretty important that you have a firm idea of what you want your website to do.
Ask yourself these questions to get the ball rolling:
Who is my ideal visitor? Male, female, age, income. You should know this. If you don’t, you won’t be able to engage your visitor properly. Your message will be watered down because you’re trying to reach everyone.
What do you want them to do? See above. There are many more options. Pick your top three and focus there. You can always branch out later.
Where do you want them to enter your website and where do you want them to leave? This is where the actual layout of the website happens. Talk to me or your designer about it.
Okay. Once you’ve answered these questions, you’ll have a much better idea of what you want your website to do. Your designer can create a functional, beautiful website that works for you!